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Marketing

Social And Marketing Aspects Of Art Online

February 20, 2019

What do you mean by a true ‘art lover’? It is certainly not an artificial word of appreciation on any auspicious occasion like exhibition or on the day of auction. Ideally, an artist means a package who is full of emotion. Every art work is original when it comes direct from the heart. So, as a true art lover one must be sensitive enough to understand the all forms of emotion. We are fortunate that we have such platform where we can meet artists and their art piece irrespective of their geographical and political identities.

There are few quality art online domains where art fans can find art price. Such websites offer art experts’ suggestions which can be proved quite handy while you sell art or buy art. Apart from selling, buying or any other marketing theories; such websites have an amazingly wonderful social aspect. It has significantly strengthened relationship between an artist and art fan. Just think upon this concept and do remember if you can remember any name which have done similar work when World Wide Web was not existing. I guess we can hardly count any name. So certainly even artists can not blame that World Wide Web has neglected them.

If you have any information about any art work or about an artist you can share it with the rest of the world with the help of website like ‘artpricechart’. Anybody can find here information regarding art events. Don’t forget that a good work always deserves few words of appreciation. So, if you like some work then do not hesitate to express your thought on art appraisal boards. They are available on every website like ‘artpricechart’. Each and every good word does magical job. It inspires and encourages every artist to create something exceptional.

If we minutely observe the significance of exclusive space artists on World Wide Web then we find that even social aspects are extremely attached with marketing benefits. Relationship between artists and art fans have created numerous impressive story. Such stories have been smartly showcased through movies beside that one can easily access them on Internet as well. Oh! don’t be confuse and try to understand it with a simplest example. Take the name of any football player or Hollywood actor. Why do you know them? Why they are so rich? We know them because of social bonding and they are rich because of social bonding. Basically, their immaculate grip over their work have made them acquainted and eventually it turned into huge monetary benefits.

There is nothing wrong in monetary benefits. But we should never ignore significance of social aspects. We (including celebrity artists) should identify that artists & art fans are just inseparable and when we adjoin them we create an immortal history.

Marketing

High-end Luggage Marketing Strategy

February 16, 2019

In 2005, the luggage and bag manufacturers are tens of thousands, a total of 865 above-scale enterprises. From the regional distribution, the South and East China is the main distribution zone. Sub-provinces (municipalities / autonomous regions), it seems, the first eight provinces (municipalities / autonomous regions) in Guangdong and the Yangtze River Delta (Shanghai, Jiangsu, Zhejiang) as key areas. China’s major industrial parks bags in Guangdong Province, the Yangtze River Delta, and Hebei.
Production and export of bags in China is big country, but serious deficiencies in the embarrassing situation of the brand. Big but not strong, neither the design nor content of brand value, is a major weakness of China luggage. China’s export unit price of bags is usually only a fraction of imported bags and even a few one-tenth of China’s nearly 300 billion luggage market, most of Louis Vuitton, Gucci and top brands such as Paul, Pier Ka Dan and other foreign brands occupy the mid-authorized, according to incomplete statistics, China-made own-brand market share less than 20%, with more than 20,000 manufacturing enterprises in China, luggage, just in the industrial chain for the developed countries play a manufacturer’s role.
Bags as an unplanned consumer goods, in a few years ago and no cause for concern. Now people around the bag is not a shortage of goods. Not only in the application has been strengthened, decorative also been expanded, a variety of shops and bags have become an indispensable fashion accessories. As an important factor in fashion, bags contains a huge market opportunity, the present situation, there are several large luggage market demand points:
1, changing styles, a wide range of
2, simple style, generous
3, graceful, rich luxury
4, the demand for leisure – the popular cartoon
China bags channel model:
1, Direct mode
2, the regional agency or regional distributor model
3, the franchise mode
China luggage terminal market business model:
1, independent stores
2, shopping center store
3, exclusive department stores (Nakajima, side hall)
4, leather goods market
5, online store
6, the online trading platform
Case: notlie bags marketing strategy
1, Notlie product positioning:
Product lines: leather bags,hand bag, shoulder bags for women, wallet-based; belts, cosmetic bags, canvas bags.
Features: Elegant, sophisticated, stylish, classic, excellent quality, sophisticated technology.
Color characteristics: leading the trend in Asia, China in the international wind off
Price: DISSONNA in with similar or slightly lower than the COBO, this series of brands in the country belonging to the high-end price
The main products sold price :100-500 dollars (fashion handbags category).
Products sold times the price :50-300 (complete product category).
Products target consumer groups: the 22-45 year-old fashion demands of women, have a good career, a higher source of income, young, energetic, dynamic, free no pressure, for high quality of life of people.
2, Notlier business model selection
notlie development of the mainland China market using the separation of production and sales company system, both the company’s total sales by the notlie responsible notlie development of the domestic market, responsible for notlie of network development, dealers choice, branding, sales policy, marketing methods and a series of selection marketing activities. The national headquarters based in Shenzhen, Guangzhou or Shanghai, according to the strength of sunlight conglomerate, choose the form of sales in the country, these forms include the terminal Direct, two major forms of franchising, comprehensive development of the domestic market.
In the sales terminal choice, choose the form of high-end department store franchise based, high-level shopping center stores to highlight the form, in Beijing, Shanghai, Guangzhou, Shenzhen and other large developed cities, select high-end department stores, shopping centers or senior set up flagship stores, brand high-end display is notlie and experience, but also high-end luggage notlie occupy the mainstream of the city to develop a strong market. Selected urban centers in provinces of higher local department store to notlie counter in the form of presence. According to the residents of the cities there are differences in consumption levels, a choice for the development of point of sale terminals. Beijing, Shanghai, Guangzhou and other large cities with higher levels of consumption, should be appropriate to increase the number of point of sale terminal to Shanghai, Beijing, for example, the city should be developed at least 20 or more point of sale terminal.
3, Notlie market selection and development
Notlie development in the domestic market, can be divided into three stages,
The first stage of the Direct or franchises development in Beijing, Shanghai, Guangzhou, Shenzhen and other major urban markets;
Direct the second stage, franchises developed provinces and cities of the developed urban markets;
The third phase of development of other domestic markets (specific marketing strategy will be reflected in later chapters).
Competitive analysis
China is currently on the market in high-end handbags competitors are divided into the following three categories:
The first is the world’s leading luxury goods brands such as COACH, GUCCI, Louis vuitton, etc., their main city in the country a class of high-end department stores to open up a few outlets, such as Beijing, Shanghai, Shenzhen, currently not many outlets in the country, such as only seven in mainland China COACH, GUCCI 14 in the mainland.
The second category is the leading brand, with international brand image in the Chinese market, such as DISSONA, COBO and so on. These companies in the country to join the Direct and the combination of the rapid expansion of the domestic channel, sales distribution more, covering major domestic and municipalities, provincial capitals and other major cities.
The third category is the Volkswagen brand and products to meet consumer demand for middle and low.
For consumers, it is difficult to distinguish between these two types of enterprises. And the second business is essentially to Italy, France, the brand’s image appeared, and a more complete story of the brand and mode of transmission.

Major competitive brand analysis:
1, DISSONA
Shenzhen Jin Shun Industrial Co., Ltd. was as DISSONA general agent in China, currently DISSONA sales outlets in China’s urban centers throughout the provinces, close to upscale department stores in the country established the image of the counter, in the Miss Gao Dang Pijuxiangbao 25% market share in its possession.
Dissona main Ms. shoulder bag, hand bag, wallet and other products, the target consumer group is 25-45 years old focus on quality of life, and have the willingness and ability to improve the quality of life of women.
Dissona-store monthly sales of 30 million or more, the country in the Miss Gao Dang Pijuxiangbao 25% market share in its possession. Total sales revenue of 3 billion yuan.
2, COBO
COBO claims: “brand from Italy in the 1990s to enter the China market”, in fact, produced by the production of COBO Sun Moon Star Leather Products Co., Ltd. Shenzhen, complete, in fact, the domestic brands.
COBO currently has six outlets in Hong Kong, in Beijing, seven points of sale in Shanghai, there are 24 outlets in Shenzhen five points of sale. In China with Hong Kong, Beijing, Shanghai, Shenzhen, four offices.
Ms. COBO products hand bag, shoulder bag-based, end-fabric package price of $ 1800-3000; leather bag Terminal Price 2000-5000 yuan. Same-store sales were 25 million or more months. Excluding Hong Kong, including, COBO annual sales in the country of 1 billion yuan.
3, COACH
COACH of the excellent reputation of the United States from its original spirit and design, adhere to the tradition of making high-level leather, with exquisite craftsmanship, from natural leather lines in the cortex show a sense of quality and durability. “Within reach of the luxury boutique” concept and is confident COACH efforts to create brand image, COACH has a full range of accessory products: purses, briefcases, luggage, travel bags, wallets, jackets, gloves, scarves, watches, glasses, shoes, fashion accessories and so on.
COACH in Hong Kong, China has 12 outlets in mainland China 2 Beijing, Shanghai 3, Shenzhen 1, Xian 1, a total of seven points of sale.
According to monthly sales of 500,000 single-store basis, single-store annual sales income of 600 million, COACH big sales in China takes root in 42 million.

Market forecasts and opportunity analysis of market opportunities:
1978-2006, China’s average annual GDP growth of 9.67%, far higher than the world average of around 3.3 per cent economic growth rate. Significantly improve people’s lives, and the pursuit of high quality of life is the common goal of society as a whole, the high-end consumer goods, luxury consumer goods market demand with the economic development and rapid increase. China luggage products every year to more than 15% of the rate of growth, growth in high-end luggage products faster, which is the development of luggage to bring a good business opportunity.
Gucci, LV, Coach leather bags for women and other famous brands have entered the Chinese market for many years, and achieved a certain market opportunities. The success of these international brands, to DEGER can provide a number of successful experience will help DEGER to open the Chinese market, many in the market to avoid detours.
High-end luggage industry has some barriers to entry, brand, design level, technological level, high-end channel selection and so the entry of other companies have some barriers. As for the Sunshine Group has a solid strength and rich experience in enterprise business bags, barrier is precisely the advantage of their own development.

Marketing

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The Steps In Marketing Research Process

February 10, 2019

Marketing research is a systematic search, gathering and analyzing of the facts and data on how to meet consumer desires and needs. In other words it is a means of gaining information on marketing problem and opportunities. Marketing research also serves the purpose of keeping up with competitors’ market strategies. It is a systematic method of finding new concepts or ideas, getting feedback on proposed advertising or gaining insight into attitudes and opinions about a new product. Marketing Research is also helpful in variety of business decisions and to prepare a credible business plan such as capital planning, cash flow forecast, sales projections, pricing strategy, supplies and number of employees to be hired etc.

Steps in research process:
Marketing research process starts with defining the problem and formulating the research question. The process starts with addressing and determining the organization needs and where to look for the information. Next is to decide on research approach, which is most appropriate for research question and most suitable research method then comes the plan for process of conducting research, after the research is conducted the final step will be analyze and report the finding and recommendations.

1. Define the problem and determine and formulate the research question: If you are considering conducting Marketing research chances are you have already identified a problem or the research question. To be effective, a research study must be both well designed and narrowly focused, this will help you identify the key terms and concepts you should use when searching electronic databases and print research resources. If the research question is too broad too much information will be obtained and large amount of resulting data will be difficult to analyze and there for of little use to organization.

2. Decide on the sources of information and sample profile: Different sources of data are categorized as primary data that researcher collects and secondary data that already exists. Secondary data can further be classified as internal data which as the name signifies a company already has and external data which must be gathered from other sources. Researcher need to plan the sources well from which information can be obtained.

3. Consider your resource options and select the appropriate research approach:
Next step is to consider your resource options and choose a suitable research approach. The process of primary research starts with whether question calls for descriptive, exploratory or casual research and choice depends whether research question needs to be answered with quantifiable facts and how an organization plans to use the information helps in making an appropriate decision. If the organization wishes to prove a fact about the demographic composition of its customer then descriptive study would be appropriate, but if wishes to find out about falling sales then it will need to conduct exploratory research and casual research will determine the effect of proposed change.

4. Plan the research method: Depending upon how research would be conducted, available Research method will include surveys, focus group, interviews, and observation etc. For example for exploratory research the emphasis is not on sample size but choosing the correct participant and the analysis of information they provide.

5. Conducting the research and collecting the data: There are many methods of conducting the research. Mail surveys are quick and relatively inexpensive, they are ideal for seeking extensive feedback on customer satisfaction or other detailed surveys Telephone interviews allow you to rapidly obtain feedback from customers in a cost-effective. Focus groups are facilitated group discussions where customers and prospects explore a particular topic, usually under the guidance of a researcher. They are useful for gauging customer concerns or for getting their thoughts on potential changes. Personal interviews occur when a researcher interviews a customer one-on-one. This type of research is ideal for getting detailed information on customers attitudes or how they perceive products or services. Observing customers at various points of contact in your business provides unbiased feedback about a product or service.

6. Performing data analysis and report the finding and recommendations: When analyzing data, always start from review of your research goals, this will help you organize your data and focus your analysis.

Reporting and presentation, is one of the most important of the steps in marketing research. There are as many reporting styles as there are research reports. As for reporting the results, the level and scope of content depends on to whom the report is intended.
The end products of marketing research are conclusions and recommendations. Data is converted into information and conclusions are drawn, it is this final information which management needs to reduce the risks and uncertainties in management decision making.

Marketing research serves marketing management by providing information which is relevant to decision making. To be effective, marketing research has to be systematic, objective and analytical, and final conclusion of the research should meet the objective of the project.

Marketing

Custom T-shirts – Great Marketing Strategy

February 4, 2019

The financial status of the world is not stable right now, and the businesses are getting affected. All types of business owners whether small or big are searching for new ways to increase their sales and income. Marketing and promotions are very essential tactics to ensure the smooth flow of income and this is the reason most of the businesses prefer to purchase and design their companys t-shirts for promotion. Custom t-shirts will help to achieve good results in market. If you are searching for a way to increase your sales and income then distributing personalized t-shirts is one of the best ways to promote your company.

Custom t-shirt printing is very common for businesses and sports teams. The t-shirt that has a logo of their company or team imprinted on it is a best way to get your name out there. This is the latest trend and is being accepted by young sports person or companies all over the world. The elements used in manufacturing these t-shirts are similar to those incorporated by designer brands. The importance and efficiency of custom screen printing can never be underrated and that is the reason many companies make sure that they can design and manufacture such t-shirts during their product launch or event. By creating your own design on behalf of the company you can share the credit of lowering the companys expenses.

The embroidery that is being done must be very striking and pleasing on personalized t-shirts. Therefore, many shirt manufacturers embroider their essential and popular designs on t-shirts. So if you are thinking of having a simple and decent t-shirt then you can opt for custom embroidery to display a beautiful design on your t-shirt which will look more corporate like.

You must know a few things before customizing t-shirts for your company or team. First select the most attractive design for your custom screen printing, check the designs made by other companies or competitors for their events and then decide if the design is for you. Go for light color shades to make it look different because many companies use dark colors. Do not negotiate with quality and comfort of the t-shirt material. Try hard to give your personalized t-shirt to the potential customers for free; this will help you to increase your reputation and customers. If you are searching for custom t-shirt printing services to design your company t-shirts with good quality and affordable prices, then market your custom t shirt today. There are many companies which offer custom t-shirt printing at reasonable prices. You can even ask for recommendations from your friends or can check it in newspapers. The best way to search for these services is an online search. Many t-shirt printing companies have launched their
website which makes it easy for the customers to design and order their product at the same time. You can also compare the prices of one store with another and then select the online store according to your convenience.

One of the best online stores is InkImprints.com. It is your source for quality custom screen printing and embroidery. At this store you can design good quality custom t-shirts at an inexpensive price with the use of online tools available on their site. You can create your own t-shirts in just a few minutes with just a few simple clicks.

So, design your companys t-shirt and promote your company and observe the increase in profit.

Marketing

Video Marketing Distrubution Making Yourself Known

January 26, 2019

According to Canadian social media statistics, word of mouth in present time spreads news faster than mass media. And mass media did not slack; word of mouth is just in hyper speed because of social networking and video sharing sites. In the Age of Information, when instant gratification is the trend and more people surf the web than watch TV, the best way to send and receive information on the internet is through video sharing.

Successful video advertising can raise your business levels higher than your competition. Video marketing online does not need to be too complicated; it is todays best medium because it is the most cost-effective and it has the most returns.

Remember, though, that your viewers attention spans are fit only for varying rates of short bursts of information; posting a documentary-length video advertisement may not be a good idea. Also, the shorter your video is, the faster it can be downloaded and passed around. With short content, you have to be precise and straightforward so as not to confuse your viewers.

Your video does not to be a high-quality production. You just have to make sure that it keeps people watching long enough to get the message across. It doesnt even need to be actual footage; you can make videos from Powerpoint presentations and the like. Used not only on the internet, a Toronto TV commercial for a companys social responsibility campaign can use a presentation-like format and get the message across straightforwardly.

It helps a lot if you tag your videos with the best keywords that relate to your business. Many of the commercials Vancouver companies produce are uploaded on the web as well and they get more visibility from there because the tags are usually very specific. Your videos incidental traffic depends heavily on the tags that you put, so strategize your tagging.

Finally, you do not have to be in just one video site. Google loves video content because it owns both Google video and Youtube. You will rank higher in search engine results, almost immediately, when you post in multiple sites because Google lists the same video multiple times when it is posted to different video sharing and social networking sites. I guess it is true that even the highest-rating Toronto TV commercial will never, at any point, get as much attention as your average online video advertisement.

Marketing